Chief Product Team 
In this post, let us consider how to define a product vision with examples.
What Is a Product Vision?
A product vision is a high-level statement of the purpose of the product and the set of features it will offer. The purpose is a short sentence describing what you hope to accomplish with your product.
This sentence should be broad enough to encompass many of the decisions you make in developing your product, but specific enough to provide focus.
Examples of Product Vision Statements
Here are some vision examples:
“Our goal is to create a better way for people to manage their money.”
“We hope to connect people around the world with the power of knowledge.”
“Our mission is to create the world’s most innovative and useful educational website.”
How to Define a Product Vision
Determine Purpose and Goals
The purpose of your product should be a high-level statement of what you hope to accomplish with your product.
The better you can define this purpose, the more likely you are to create something that people truly need.
Create a User Story or Personas
Having a clear statement of your product’s purpose will help you define who your users are. A user story is a short description of the specific use of your product.
It describes who this particular person is, their goals, tasks, and frustrations.
List Features
Once you have an idea of what type of person would use your product, you can start listing out all the features they would want.
These should be features that either help that particular user complete their goal or are things they would want that they don’t currently have.
Prioritize Features
After you have listed out all the features, rank them according to importance.
The most important ones will be those which help achieve your purpose or keep users coming back to your product.
Put it All Together into a Vision Statement
Now that you know who will use your product and what features it will include, it’s time to put it all together into a vision statement.
This is your high-level vision for your product, which we discussed earlier in this post.
Tips to Be Successful in Implementing Vision
Communicate your vision, especially in its early phases
Let’s face it. Your team will end up knowing that you have a vision statement.
It’s just easier to work together if everyone understands what you’re trying to achieve.
Talking about your vision will build trust and help you attract better team members.
Involve your team in vision creation
If you want your team to be passionate about your product, they need to be involved in helping shape the direction of the product.
They also need to know how their contributions will impact the final product.
Show your progress on a regular basis and highlight specific success stories
This will encourage others to be successful and help them see how they fit into the overall vision.
Give your team freedom to try new ideas
Don’t tie your team down with specific constraints when it comes to implementing the vision of your product.
Practice continuous improvement and adopt an agile approach when working toward the vision of your product.
Wrapping Up
Product vision is one of the most important aspects of the product creation process.
It can help you stay focused on your product when times get tough and may lead to a successful product launch.
And that’s why you need to define a product vision for your startup.
