Read on and learn more about Chief Product Officer vs Chief Digital Officer. We will define each role and duty for you to have an overview before any application.
Moreover, the basic salary will be given also for your motivation to pursue the job.
Overview about Chief Product Officer Vs Chief Digital Officer
A Chief Product Officer is a member of the executive team in an organization. They are responsible for overseeing the product development process. They are also responsible to ensure that the product development process is aligned with other departmental objectives.
On the other hand, Chief Digital Officers are members of the executive team in an organization. They are responsible for digital strategy and other digital marketing activities. They are also responsible to ensure that the digital strategy is aligned with other departmental objectives.
Role and Duties of Chief Product Officer Vs Chief Digital Officer
As have said, a major distinction between these two positions is that, whereas a Chief Product Officer manages all product development activities in a firm, a Chief Digital Officer works on ensuring the business’s digital strategy is fit with its overall goals.
Below we have given a detailed overview of roles and duties for you to have an overview before any application:
Chief Product Officer Role and Duties:
Understands all aspects of product management from technology to business models and develops strategies towards achieving business goals through new product development.
They also, establish a vision and roadmap for products including top-level requirements for features or capabilities.
Further, creates processes by which new products will be developed including setting expectations for delivery schedules, costs, and quality requirements throughout the organization.
Establishes the structure by which product development will be managed. Including roles, responsibilities, processes, standards, and metrics
They also hire, coach, and develop a world-class cross-functional team of product managers, designers, programmers, quality assurance engineers, business analysts, and other needed product development resources.
Define high-level requirements for new products by clearly articulating customer value propositions to the organization is also their job.
They as well maintain regular communication with customers to validate that new products are meeting their needs.
Ensure that new product development activities are meeting or exceeding key performance indicators (KPIs) set by the organization for time to market, customer satisfaction, and cost performance.
Serves as a role model to help build a strong culture of innovation throughout the organization is also their duty.
Chief Digital Officer Role and Duties:
Understands all aspects of digital strategy including:
- online marketing channels available for reaching target customers,
- sales channels available for reaching target customers,
- analytics necessary to measure the effectiveness of marketing campaigns,
- eCommerce platform required to sell products online,
- digital technology such as websites and mobile applications is necessary to support new business models.
- Assess how digital initiatives can deliver business growth and profitability.
- Develops strategies towards achieving business goals through digital marketing activities. Such as web design and development; social media; search engine optimization; pay-per-click advertising; email marketing; and mobile applications.
- Establishes vision and roadmap for digital initiatives including top-level requirements for features or capabilities.
How Much is their Basic Salary?
The salaries for Chief Product Officer and Chief Digital Officer have both changed in 2017.
The average basic salary for a Chief Product Officer is USD 278,936 in the United States.
The average basic salary for a Chief Digital Officer is USD 211,971 in the United States.
To Conclude
A Chief Product Officer and a Chief Digital Officer both play a vital role in an organization. They are responsible for managing the product development process and digital marketing activities respectively.
The roles and duties of each position might be different. But they work hand-in-hand towards the success of the organization.