Chief Product Team 
In this lesson, we will learn about the meaning of a product vision, how to create one, and how to use a product vision to help guide your product roadmap. Continue reading to know more about the topic.
What Is a Product Vision?
Have you ever heard of a product vision statement? A product vision statement is a high-level statement that describes what the product should be or do in the future.
In other words, it’s the end state of the product as you want it to be.
What is a product vision? A product vision is a high-level statement describing what the product should be or do in the future.
It helps communicate a business’ or organization’s goals and objectives. A vision can also help keep your team focused on its objectives. Especially if that team is distributed across multiple locations and time zones.
In fact, if your team spends more than 50% of its time out of the office, then you may find that this tool is particularly useful for keeping everyone on track with your goals and objectives.
Why do you need a product vision?
One reason for having a clear vision for your product is to help ensure that everyone on your team knows where the project is headed.
If everyone on your team starts to lose sight of what they’re working towards, then you may find that morale starts to suffer and productivity drops off.
As such, it’s important for you to have something in place that can serve as a reminder of your goals and objectives.
This way, everyone can stay focused. Especially on what’s important and know how their individual efforts are helping achieve those goals and objectives.
What are some examples of product visions?
Take a look at some examples below:
• “Our company will create innovative solutions to solve complex problems in healthcare.”
• “We will revolutionize online dating by eliminating all forms of bias through our proprietary matching algorithms.”
How do you create a product vision?
The process of creating a meaningful product vision can take some time and effort. In fact, if you don’t have much experience, then it can take quite some time for you to develop a draft that meets with everyone’s approval.
However, with just a little bit of practice and patience, anyone can create an effective vision statement for their product.
First off, get your creative juices flowing by brainstorming all your ideas. These brainstorming sessions should include people from your team, stakeholders, and other key folks.
Once you have a draft of your vision statement, then it will be time to share it with all your stakeholders so that they can take a look at it and provide feedback. You will want to get the approval of everyone.
Once there is general agreement on the final version of your vision statement, then it’s time to take action and start turning that vision into reality!
Wrapping Up
A product vision statement is a powerful tool that will help you stay focused on the big picture.
It can also help you to keep your team focused and aligned. Especially if you have a distributed team or work in a virtual team.
What have you found to be the most helpful way to keep your team focused and aligned?
Let us know in the comments section below!
