Chief Product Team 
We will learn how to define your product vision and value proposition in this post.
What Is Value Proposition?
Think about this for a moment. When you are about to build a new product, what do you think is the most important thing?
The answers could be many.
You may focus on a target user group, the features you want to include, and a detailed product design.
However, the most important thing you need to know before building your product is the value proposition.
A value proposition is a promise a company makes to its customers. It’s about what it plans to provide them and how it will do this.
Put it simply, your value proposition is what your business promises to deliver to your customers. This is what differentiates your business from its competitors.
It’s important for you to take some time to define your product vision and value proposition before starting to build it. This means that you should write down some notes on these two things before proceeding.
This will help you clarify your thoughts on both of these things and define them in more detail.
Now that we’ve got an idea of what we want our app to do and why people would want it, let’s jump into defining product vision.
What Is Product Vision?
Product vision is the vision for your product.
When you are building a new product, the most important thing is to get everyone on the same page. That means that you need to define your product vision and make sure everyone knows about it.
You can do it using a simple formula:
Target user group + features + value proposition = product vision.
Then, you should write down this formula on a piece of paper and hang it somewhere convenient in your office or team room. That way, every person who is working on your product understands its purpose and what they should strive to achieve while building it.
The point is that the value proposition lies at the heart of every product, as well as every business decision, and needs to be clear if you want your company to grow.
How Do We Define Product Vision and Value Proposition
To answer this question, I would like you to complete the following tasks:
- Write down a list of all the benefits that consumers of your product will experience after using it for some time
- Consider how their lives could be better because of using it
- Try not only to name all the benefits but also think about why these benefits are important for them
- Make sure all benefits are unique for your product so that they cannot be provided by any other company
The next step is to choose only three or four benefits that are absolutely essential for users. Also, they will remember easily when they talk about your product with their friends or colleagues later on. So, this will be the cornerstone of your value proposition.
These essential elements will help you understand what you want people to know first when they think about your product.
What do you think?
I hope this article helped you to understand how you can define your product vision and value proposition. So, now that you know what to think about, you can start creating your own product.
