Chief Product Team 
How can you improve the speed of product delivery to your customers?
Product delivery is the process of getting your product to your customers. This post will give you several helpful tips on how to speed up this process. Continue reading to know more about the topic.
Speed up Your Product Delivery Process—How?
You can think about ways to streamline the delivery process by breaking it down into two categories: inbound and outbound.
The inbound category includes things like inventory management, order fulfillment, and customer service. The outbound category includes things like marketing, sales, and customer relationships.
How to Speed Up Your Product Delivery Process—Inbound
Inventory Management
You must understand the inventory process at each stage and make improvements. This applies to all non-inventory products as well.
The following questions will help you better understand the process:
- How do you get new products from manufacturers?
- How do you receive inventory from distributors?
- Do you have excessive storage space?
- Do you have obsolete inventory due to slow delivery?
Order Fulfillment
You must also find ways to improve order fulfillment by making it easier, faster, and cheaper.
The following questions will help you better understand the process:
- Do you have a web-based system that allows customers to place orders online?
- Do you have a system that can automatically send order status updates to customers?
Customer Service
Customer service is an important part of delivering your product to your customer on time.
The following questions will help you better understand the process:
- Are your customer service agents trained for each customer type (businesses, individuals, etc.) or do they just handle everything in general?
- Is there any way of reducing customer support calls by automating certain tasks or providing self-service options (FAQs, etc.)?
How to Speed Up Your Product Delivery Process—Outbound
Marketing
Marketing is one of the most important parts of getting more customers. But it is also very easy to overlook marketing. That is because marketing can be seen as something separate from sales and operations.
However, marketing has a huge impact on sales. So it should be considered part of the delivery process (outbound).
Sales
Once people are aware of your product they need to be able to purchase it from you quickly and easily. Sales include online purchasing and offline purchasing.
Customer Relationships
Once you have a customer, the relationship between you and them is very important.
You will need to maintain that relationship over time to prevent them from switching to your competitor.
Putting it All Together
We have learned that each step of the product delivery process is important. Each step can be considered an opportunity to improve.
Improving the speed of this process will have a positive impact on all other parts of your business (revenue, profitability, etc).
If you have any questions or comments about this topic, leave them in the comment section below.
What do you think? I would like to hear from you.
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