Chief Product Team 
In this article, learn more about the 7 stages of product design. What are they? Just continue reading to have more ideas.
Introduction About 7 Stages of Product Design
We all know that product design is the physical shaping and structure of an object that could be sold or produced for sale. Product design, in general, is a combination of art and science. In this stage, designers should be able to form a good idea about what a product should look like. With the help of product design, we can make something new from raw material or produce something that is already made by somebody else.
Every company has a product and everyone wants to sell their products to make money. Some companies have more important things than others such as products like cars or computers. They need to consider many things such as price, design, quality, advertising, and so on. This process of making a new product is called the product design process.
7 Stages of Product Design
1. Idea Generation
The first stage of product design is idea generation. This is the step in the design process where many ideas come into existence and it can be done by either a single person or a group of people. The designer’s job here is to generate ideas that may become a product or not. For example, you can take a piece of raw material, such as wood, and make it into something that can be sold and bought by consumers. In this case, the raw material has become a product. The designer’s job during this stage is to give birth to new ideas about what the thing should be like and what it should do.
2. Ideation
In the second stage of product design, the ideas that were generated in the previous stage will be further developed. This is why this step is called ideation because, in this phase, the designer will try to make an idea out of it by modifying the parts or making something different. The designer will also take something already made by someone else and try to improve it by making a new version or adding some new features to it. For example, if you want to make a new chair from wood, you can just draw a plan or picture of it and then start to modify it with a saw or a screwdriver.
3. Selection
In the third stage of product design, all of the ideas that have been generated and the ideas that were modified in the second stage will be selected. In this stage, the designer will choose which one is the best idea to move on. Maybe you can find that some of the ideas are not good enough to be produced, so you should throw them away or do something with them later.
4. Design Development/Conceptualization
In this stage, the idea that was chosen in the third stage will be further developed and more details will be added to it. To make a product, designers need to know all of its parts and how it works so it can function correctly.
5. Design Specification and Planning
In this stage, the designer will make complete design specifications for the new product. All of the important information about it should be written down in a specification sheet. They will also plan how to make the new product such as where to get the material and how much money they should spend to make it.
6. Design Development
After all of the parts have been planned and the materials have been obtained, the designer can now start creating the new product. In this stage, they will start making it based on what they have planned in the previous stage.
7. Testing/Validation/Commercialization
This is the last step in the product design process. In this stage, the designer will check if the product is working correctly or not. Maybe it is not working as it should, so the designer will try to modify some parts of the product to make it work. If the product is not good enough, the designer will throw it away and start all over again. If the product is good enough, then the designer will start to make a new version or model of it and sell it to people.
