Chief Product Team 
In this post, let us consider the tips for creating a compelling product vision. Read on to learn more.
How To Create a Compelling Product Vision
Describe the motivation behind the product
Let’s face it. We don’t buy products. We buy solutions.
In order to inspire people to purchase a product, your product vision should clearly define the need and the benefit that you are addressing.
Persuade your audience to take action by describing the motivation behind the product.
Imagine a product that helps you set and achieve goals. If this product is not for you, describe why.
What are the pain points that you need to address? How does your product address these issues? How can this product benefit you?
Describe who benefits from your product
While creating a compelling product vision, it is important to describe who will benefit from using this particular product.
Tell your audience how they can overcome challenges and get more out of life by using this particular product.
Also, go beyond stating what your product does. Then, tell them exactly how they will benefit from using it.
Tell your audience why they should believe in your vision
If you want people to believe in your vision and take action, then you need to tell them why they should do so.
While writing your product vision, tell them what is possible if they embrace the change that you are advocating for them. Let them know why they should invest their time and money in this particular solution that you offer.
Also, convince them about the reason for believing in what you say is possible with your product.
Describe how things will be different after adopting this new direction
People don’t change for change’s sake. They change because there is a significant improvement that can be made in their lives. And they can do so by adopting something new and better than what they are currently doing.
So, make sure that the description of how things will be different after adopting this new direction. Also, it has to be truly compelling and addresses their pain points effectively.
It is also useful if you tell them how they can achieve success through embracing this new direction.
Start with a simple description of what your product does.
What’s the point in describing why we need your product if nobody knows what it does? You may have an amazing product.
But if nobody knows how it works and what it can do, then you are missing out on a lot of potential customers.
If you are introducing a new product, then you should start with a description of what your product does.
Describe how the product works and where it fits in the bigger picture of their lives.
Keep your description concise and simple. Don’t try to explain everything about the product at once.
Create a compelling product vision by using these tips, and you are sure to get positive results from your efforts.
What do you think?
Do you have any stories or examples of a compelling product vision? Share your thoughts and ideas in the comments section below. I would love to hear from you!
